| Category | Urban Art |
|---|---|
| Year | 2017 |
| Size | - |
Projects
Cada Cuba Huele al Vino que Tiene
A temple to wine
Cada Cuba Huele al Vino que Tiene is the winner out of 52 international entries for the installation design competition for the 2017 architecture and design festival of Logroño. A devotional space dedicated to Rioja wine, the architecture is a pure distillation of the region, specifically its wine-making traditions; and was conceived in response to the competition’s call for an intervention within the historic Plaza del Revellín.
The nine deconstructed ‘Cooper’s cabins’ – built out of poplar plywood measuring 1.5 metres by 2.5 metres – are representations of towns within the Rioja region with the largest three representing Haro, Calahora and Logroño, and the compact ones for smaller towns. Each of the large cabins are 4.8 metres tall with a base diameter of 3.8 metres, while the smaller cabins are 2.4 metres tall, with a base diameter of 1.9 metres.
Details
Pushing its cultural identity and reference, the interior of each cabin is stained with wine. Their colours vary according to the wine of the area they represent. At this point, the cabins take on a devotional aspect; each a temple to the wine, the land and the communities. The way into the cabin is through a low door, bowing respectfully as one breaches the interior space. Inside, shadows play across the surfaces and a wine-heavy air pervades it. Simultaneously, a light from above glows wine red; casting a ceremonial light about the space while representing the earth from which the grapes grew. Looking up, one sees the sky above framed in a hooped oculus. It is a reminder of the climate and weather that make the land so fruitful.
At a glance, the design is a cluster of nine deconstructed wine barrels. However, a closer look unveils a unique design concept that will delight senses and transport one deep into the Rioja region.
The installation provoked a unique relationship between the pedestrian and the square, making them a participant.
Inside, the space is shaded by the rich, darkened, wine-stained wood; creating a heady environment for a sensory experience.
The cabins are constructed from poplar plywood sheets each measuring 1.5 metres by 2.5 metres, a competition requirement.
Come nightfall, the whole of Revellín Plaza takes on a reverential glow. The Tempranillo lights shine out from within the large cabins and a series of long interconnected shadows intersect the space to create an interesting diversity for all traversing the installation. The result is a heady environment which moves beyond the purely visceral into a fully immersive sensory space.
Through the repetition of forms across different scales, the installation inhabits its exhibition space, generating new paths and provoking a unique relationship between the pedestrian and the square, making them a participant.
Photos courtesy of Concéntrico.
Specialist Services
Integrated services provided for this project.
AWARDS
| 2017 |
London Design Awards, Silver Winner (Pop-Ups, Display, Exhibit & Set Design Category) Cada Cuba Huele al vino que tiene |
|---|---|
| 2017 |
DP Inspire Award – Design of the Year Cada Cuba Huele al Vino que Tiene |