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Cada Cuba Huele al Vino que Tiene

A temple to wine

Cada Cuba Huele al Vino que Tiene is the winner out of 52 international entries for the installation design competition for the 2017 architecture and design festival of Logroño. A devotional space dedicated to Rioja wine, the architecture is a pure distillation of the region, specifically its wine-making traditions; and was conceived in response to the competition’s call for an intervention within the historic Plaza del Revellín.

The nine deconstructed ‘Cooper’s cabins’ – built out of poplar plywood measuring 1.5 metres by 2.5 metres – are representations of towns within the Rioja region with the largest three representing Haro, Calahora and Logroño, and the compact ones for smaller towns. Each of the large cabins are 4.8 metres tall with a base diameter of 3.8 metres, while the smaller cabins are 2.4 metres tall, with a base diameter of 1.9 metres.

Details
UK
-
Category Urban Art
Year 2017
Size -
 
At a glance, the design is a cluster of nine deconstructed wine barrels. However, a closer look unveils a unique design concept that will delight senses and transport one deep into the Rioja region.
The installation provoked a unique relationship between the pedestrian and the square, making them a participant.
Inside, the space is shaded by the rich, darkened, wine-stained wood; creating a heady environment for a sensory experience.
The cabins are constructed from poplar plywood sheets each measuring 1.5 metres by 2.5 metres, a competition requirement.

Come nightfall, the whole of Revellín Plaza takes on a reverential glow. The Tempranillo lights shine out from within the large cabins and a series of long interconnected shadows intersect the space to create an interesting diversity for all traversing the installation. The result is a heady environment which moves beyond the purely visceral into a fully immersive sensory space.

Through the repetition of forms across different scales, the installation inhabits its exhibition space, generating new paths and provoking a unique relationship between the pedestrian and the square, making them a participant.

Photos courtesy of Concéntrico.

Specialist Services

Integrated services provided for this project.

AWARDS

2017 London Design Awards, Silver Winner (Pop-Ups, Display, Exhibit & Set Design Category)
Cada Cuba Huele al vino que tiene
2017 DP Inspire Award – Design of the Year
Cada Cuba Huele al Vino que Tiene

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