When work is a walk in the park
Breaking away from the rectangular office block, Frasers Tower emerges from a reduced rectangular base and the volume flares outwards which accommodates larger floor plates at the lower portion of the tower. The volume tapers towards the crown as the core is progressively reduced. The prism shape allows the tower to fit among the lower neighbouring blocks without overpowering the contextual scale.
The elegant tapering of the tower creates a changing profile that varies with the vantage point. To further accentuate the southeast elevation as the main frontage, the façade is articulated with a serrated curtain wall that takes the shape of a triangulated A-framed arch which extends from the tower base to the crown, lending the character of a gateway. The serrated glass and metal curtain wall cascades down the length of the tower and delaminates from the tower massing above the main entrance, transforming into a signature porte cochère.
Lush greenery flows from the public park into the office lobby space, terracing up the outdoor retail decks and up to the office sky-deck, unifying the retail podium and the main office tower. Outside the office walls, outdoor green enclaves provide opportunities for respite in a park setting. Keeping in mind the prospects of tenants hosting an array of events, four community zones were designed to meet the various needs – ranging from small-scale parties to town hall gatherings. These communal zones were created to encourage professional and social interactions within the working community. Retail and dining outlets sit amid the greenery of the site, in contrast with the sleek tower above.
To address evolving needs and the popularity of shared workspaces, the interior spatial planning called for flexibility to provide for a variety of office subdivision, appealing to a wide spectrum of users from the larger multinational companies to the smaller start-ups.
Integrated services provided for this project.
Melbourne Design Awards, Gold
BCA Green Mark Award (Platinum)