It has to be differentiated and it has to elevate consumer experience – these were two key requirements of the design brief for the first flagship cinema in Indonesia, Cinemaxx Palembang Icon. Thus, in achieving the demands of the brief, we took a two-prong approach: integration and exclusivity.
Firstly, unlike its contemporaries, Cinemaxx Palembang Icon offers more than just the conventional movie entertainment. The flagship cinema boasts of entertainment within its premises. This includes a café, a bookstore and a games room.
An elevated experience
Then, using an interior concept that focused on enhancing the moviegoer’s experience by utilising state-of-the-art technology coupled with first-class amenities, we delivered an elevated user experience. This is evident right from the main lobby of the Cinemaxx Palembang Icon where we created a cinematic experience within the public space of the cinema.
Grandly framed by a stainless-steel portal that evokes a luxurious and welcoming atmosphere, the entrance also evokes a sense of exclusivity. This, moviegoers will feel as soon as they step into the plush environment of the main cinema lobby.
Together with two other sites in Jakarta, one each in Manado, Ponorogo, Bali and Medan, the chain targets to set up a 2,000-screen network of theatres spanning 300 locations and 85 cities across the country by 2024.